Experience

When we set out to create a new Pro V1, expectations from players and our own Research and Development team are really high. In fact, they couldn’t be higher. Pro V1 is the greatest combination of speed, spin, and feel in the game.

Titleist Pro V1 was originally launched in 2000, so we’re leveraging 25 years of prototypes, 25 years of player tests and 25 years of patented technology. Every innovation makes the next innovation possible. No one else has this competitive advantage.

We challenged them to give us the most specific ways we could improve performance. We spent countless hours together on the range and followed them in practice rounds, all with one question in mind, “How could we make your golf ball better?” The feedback was clear. Players wanted more spin on scoring shots. But there was a catch, more short game spin wouldn’t be worth it, if it meant giving up control throughout the bag or distance off the tee. 

Iteration

In golf ball design, separating short game performance from long game performance is no easy task. In the case of the new Pro V1 and Pro V1x, we experimented with hundreds of prototypes. In our laboratories we constructed the best of those prototypes and put them to the test with our robots in Titleist Performance Centers in Massachusetts and California. We then took the best of the best prototypes back to the players and confirmed we had delivered on the optimal spin and control they we’re asking for. And one of those prototypes also delivered more speed.

How did we give them more than they thought possible? Because we own our plants and every step of our manufacturing process, we are able to re-examine everything. This includes scrutinising the exact time and precise temperature of our cores in a mold press and analysing how we laser and buff our urethane cavities. And by exhausting every possibility and tightening every single quality tolerance, we can deliver more than what players can ever imagine. This is how the 25 Pro V1 provides more spin on scoring shots and more control with irons, and more speed off the tee.

Validation

So how did players react when the golf ball arrived on the PGA Tour in October of 2024? 12 players immediately put the ball in play. 14 players did the same the next week. And 23 players teed up the new ball at Shriners in Vegas. And then, the very next week in Japan 25 Pro V1x notched its first win at the ZOZO CHAMPIONSHIP. Following this, 25 Pro V1 was trusted to victory at the RSM Classic in Georgia. Both golf balls continue to be validated across the world’s professional tours, with momentum building every week.

The final result: 25 Pro V1 and Pro V1x have more speed off the tee, more control with irons, more spin around the green and give players more opportunity to shoot lower scores. Proof where there’s excellence in process, there’s excellence in performance.