I was looking for a hosel chart. Always went through a random hybrid, fairway, or driver to look up. Today, just randomly going through the TSi drivers, I was able to order a driver online direct, although I removed the order without purchase. A quick check showed irons and hybrids are still through a dealer.

I know other OEMs will sell about anything direct but I've viewed ordering locally preferable as I am the last person I want selecting club specifications for me. I suppose since dealers already sell online w/o a fitting, this isn't much different. As tempting as it appears, I won't be doing it. My local pro shop gives me a discount not available online, direct or through a retail dealer. And someone smarter than me helps me make the right choice.

But it's all about choice, and now there's another option.