Hey, Team Titleist!

I just wanted to let you know that we recently moved all of our instructional content to our new Video section on Titleist.com: https://www.titleist.com/videos.

We hope this makes it easier for you to browse through all the great video content we have to offer, including deep-dives into Titleist products, Inside-the-Ropes features from the Tour and collaborative videos from Titleist partners including No Laying Up, Chasing Scratch, The Golfer's Journal and Iona Stephen.

And throughout 2025, we'll continue to publish a steady stream of instructional content designed to address every aspect of Performance Improvement - from equipment and fitting, to the Body-Swing connection, to the mental game, to new golf technologies and emerging game analysis tools.

To kick off the New Year and our new platform, I wanted to share a video from Titleist staff member Justin Parsons. In this video, Justin talks about shot-shaping and how it can elevate your on-course strategy. As Justin explains, when you improve your ability to work the ball left-to-right and right-to-left, it allows you to aim more conservatively, but bend your ball flight aggressively to attack different hole locations.

This is great combination that simultaneously keeps you in play if you mishit a shot here or there, but which also opens the door to exciting scoring opportunities when you execute correctly.

Closing question for the community: In the video Justin talks about player types and how some players have one preferred shot shape while others like to work the ball in multiple ways. When I'm playing well, my ball curves a little right-to-left, but I would love to be able to hit a controlled cut on occasion. Unfortunately, my cuts aren't typically very predictable. Something I hope to improve this season, for sure. Thanks for your thoughts.

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