Just got back from my 40th high school reunion in RI. Actually it was a good excuse to finally get to tour ball plant 3. After seeing all the posts about it, I knew I had to do it. So I dragged my brother (he doesn't golf) with me to the tour. It is an amazing experience. Got hands on with the materials used and gained a lot of insight into how the parts make the whole. Really appreciate how the construction of the ball affects the performance. JoAnn was awsome as a guide and I met Jay (I think that's his name) from Melbourne, Australia. He actually works for Titleist and brought some extra insight and knowledge on the tour. Like everyone else, I highly recommend taking the tour if you are ever in New England.